‘Ave a word

Julie reminded me recently of a UK “viral” advertising campaign that ran when the MINI Cooper S with JCW GP Kit was first released, called ‘Ave a word .. a “british pseudo-thug” threatens you that you’re not “man enough” to drive the GP, then asks you to “dish the dirt” on someone you know that might not be man enough! Amusing, since Julie is driving a GP today!
Anyway, the original website is no longer available, but Glue London, that created the campaign, had aveaword:
We created this ambitious and unique viral ad for MINI to tie in with the launch of the new MINI Cooper S with JCW GP Kit, one of the leanest, meanest and toughest MINI ever …
With tongue firmly in cheek the concept for the viral centres around the idea that men aren’t real men anymore due to the rise of the metrosexual. Users are asked to visit the website aveaword.com where they can nominate friends who may be demonstrating unmanly characteristics. The unsuspecting friend then receives a personalised email from their friend advising them that ‘someone wants to ave a little word’. At the website they get a personal video message from a hard bloke with a blunt and scarily knowledgeable message for all men who appear to have forgotten just who they are…

[Stuff vanishes in the internet – neither the original website nor Glue London exists any more, but I still have this copy of the write-up!]



And then there were two …

The latest MINI USA sales figures show two more GPs sold, leaving only two! At MINI United we were told that one of them has been supplied to InSkip MINI, a new dealership that wasn’t open when the GPs were originally made available.
The other is GP0006 which was originally to be sold to a “VIP” (a certain golfer that had won six tournaments – check the intro logo!) but that sale did not go through and now, apparently, the car will remain with MINI USA (a museum piece?)